Eat With Your Head


Coke Mini
October 28, 2009, 6:12 am
Filed under: Uncategorized
Smaller but sassier

Credit: Culturewaves.es

Coca-Cola is coming out with a mini can of coke, 7.5 ounces and 90 calories per can, a number prominently displayed on the can’s new design.

Slate’s William Saletan, clearly irked, compares the new coke can to the tobacco industry’s marketing of light cigarettes.

He lays out  how smaller coke bottles can lead to even greater consumption of calories and “that coke sparkle” — just as light cigarettes often led to higher consumption of tobacco and nicotine.

Of course, I share Saletan’s cynicism, although it made me wonder what size coke cans used to be, before  food companies caught on to the fact that selling bigger portions meant consumers would buy and eat more,  not cut back. I know the cans were smaller, though I can’t find any information on how much smaller, just yet.

Marketing ploy it may be, but perhaps it’s also a sign of a growing trend of moderation? Even if that moderation comes in a can of astoundingly high levels of sugar.

Personally, I usually avoid drinking soda but sometimes I get a craving that nothing but a glass of soda can ease. So this is a good option for those of us who don’t want to feel deprived but do want to moderate our consumption of soda.

On a side note, I came across this tidbit in my attempt to research coke can sizes — Coca-Cola reduced the size of its cans in Hong Kong (they are now aligned with can sizes in Europe) in response to rising aluminum costs.

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